ROBERT GELLER
Chasing Windmills
Photography Will Warasila
When I started Vvolfpup, Robert Geller was one of the first people I thought to call. We met before we were both dads and I’ve always been struck by his effortless sense of warmth and authenticity. Geller is the kind of person who finds common ground with everyone he meets.
With that same authenticity, Robert Geller has built a large cult following over the last 10 years for his eponymous fashion label. He has received several prestigious awards including the CFDA Swarovski Award for Menswear (2011). His clothing is typically described with juxtapositions such as “hard and soft”, “avant-garde and wearable”, or “a sense of elegant romance and masculine ruggedness”. Die hard fashion dudes have an obsession with searching online for pieces from his previous collections, his collaboration with Common Projects, or his Immigrant t-shirt with Grailed. Geller recently announced the launch of his second more attainable line, Gustav Von Achenback, which will undoubtedly become a staple of every discerning fashion papa's wardrobe.
Geller invited us to his beautiful home in Brooklyn to chat about the changing role of men as parents, his childhood, politics and his partnership with Ana, his wife. His daughters Luna, Anis and Blanca showed us their own creative sides, coloring in some of their dad’s fashion sketches.
Kiser Barnes: It’s great to sit with you and hear your story about what it means to be a dad and how that impacts your perspective as a creative. Your dad is a photographer and you were a photography major at RISD before switching to fashion. How does the creative influence from your father inspire your work? Do you see your dad in the way that you approach creativity?
Robert Geller: I see it in my path for sure. I think the reason that I wanted to become a photographer was because I wanted to be like my dad. I saw the way that he worked and his studio life and that environment; I was just really attracted to it. I always love being in the studio with all the people that are working on photo issues. It's a great environment – you have the hairdressers, makeup people, and usually music and it's a good mood. It's just the way that photo studios and shoots are. People come with a lot of energy. My dad is different than me in a lot of ways. I think his work was definitely his most important thing for a while. He was one of those guys who would have something in his head and he would do it. I think that's why he married and divorced three times. He would go on two and a half month-long trips to photograph the Maharaja in India, or shoot these stories about ‘the ten most eligible bachelors in California’ and then do these grand portraits of them. Lots of traveling. I think for him it was like that's what a man should do: go and earn money for the family. I'm different than that. I think that it's important but the most important thing is to be with the family and spend time with the family. My work is extremely important to me but it's not the most important thing. The most important thing for me is definitely my family.
There are times where I think I could be doing more with my work... but I would never want to give up the time that I have with my kids.
When we came to visit we'd sit in the back of the car and we’d look at the map, like ‘can we find any windmills?’ It was specially marked where there was a windmill and whoever found one would get an ice cream... I have amazing experiences from that time.
But that's also a big difference in the generational change. My dad found this old windmill about twenty minutes outside of Hamburg, and for about ten years he drove around looking for parts to fix it up, going to other windmills to see if he could buy anything… Over ten years he built the most amazing house that exists maybe in the whole world. This old, beautiful, German windmill that he totally restored and he built a house in it. It's gorgeous, gorgeous, gorgeous. The top little hat that sits on top - that's his bathroom. So you have like five windows and you can sit in the bathtub and look all around the area. The next floor down is the master bedroom, and then you go down and it’s his office and a sitting area. You go down another floor and it's the kitchen and the dining area. Down on the bottom he’s got this amazing library. He went to some old villa that was being torn down and found these amazing bookshelves and just covered the whole [library] in them. On one side he’s got this lacquered pink wall, and he has this Chinese art that he found while traveling in China. He has the most incredible taste. He’s just one of those amazing, fascinating people. That's what he did on the weekends. When we came to visit, we'd sit in the back of the car and look at the map like, ‘can we find any windmills?’ It was specially marked where there was a windmill and whoever found one would get an ice cream. Of course everybody would get an ice cream, but that was a game that we played. I have amazing experiences from that time. But he wasn't thinking about us, you know? He was thinking about building this amazing windmill. It’s a different generation [now]. We're sitting around talking about how we want to raise our kids. I think that's a massive change – being much more involved in the idea and ways to raise kids.
KB: On Instagram there is a natural integration of your family life into who you are as a designer. Many designers put on a public persona. You don’t really draw those sort of lines between the two worlds of family and public life. Was that a conscious decision that you made or it just sort of happened?
RG: My decision was just to be myself, to be authentic, because I don’t know how to put on a persona. I don't like it, it feels bullshitty. I never wanted to do that. So, I think that's me. Social media is about letting people in. It is a way of people spending time with me and of course I'm going to show my work, things that I'm proud of, things that come out in the press or whatever, and things I'm working on. But I also want to show my life. There are people that say, “how can you show your kids on social media?”, but I really want to believe that the world is a good place and people will enjoy taking part in that as I do with others. I don't want to go to Raf Simmons’ Instagram and just see shots of a sweatshirts. I can do that anywhere. I would love to see who he has dinner with, you know? Where does he go to dinner? That's what I would really love to see.
“My decision was just to be myself. To be authentic. Because I don’t know how to put on a persona. Social media… is about letting people in. It is a way of spending time with me and of course I’m going to show my work...but I also want to show my life.”
KB: Let’s talk about politics. You and Ana created the Immigrant t-shirt, which has become super successful and it’s gotten a lot of press and a lot of buzz. How does politics turn up in your conversations with the kids?
RG: They come home from school super opinionated. Obviously we’re in New York and they go to the Blue School, so [their environment] is super liberal. Before the election they were like, ‘I hope Hillary wins, I really want Hillary to win’, and ‘Trump is bad, Trump is really mean, he’s super mean’. And I’m like, ‘yeah [laughing], he’s pretty mean’. When he won, they were sad but I don’t think they totally understood it. I sit down, especially with Luna because she’s older, and explain the issues that are going on. I want her to be awake. Last night I met with some friends and they were all younger –the youngest was 22 and the oldest was 28. All four of them said that before this last election they didn’t give a shit about politics, they didn’t know anything, they never listened to anything in politics, they didn’t even really know the difference between candidates. And now they do. Now they all listen and they all care because of the shitty situation that we’re in. But [not paying attention] is a mistake! You should be interested in politics at that age. Talking to your kids about it and talking about values, for them to have a base knowledge so that when they’re old enough they can explore for themselves what they’re into, is really important. Some things are hard to talk about [such as] pussy grabbing. I mean, how do you communicate that to your kids? But it is important to really talk about things in terms they can understand.
KB: I’m discovering new things all the time and one of the things I think about a lot with Matias is: what are some of the traditions I’m going to build with him and with our family? Are there any new traditions that you feel like you’ve created with your kids?
RG: It’s interesting; you know we just live our lives without pushing too much towards anything. I feel like we try to just go with the flow as much as possible. We have the school in the mornings, we have the gymnastics or ballet classes that they go to, and then on the weekends we stay here or we go to the country. Our traditions are the breakfast table, you know? Our traditions are the pick-up from school. It’s sort of like every day things that when you really look at them from a certain perspective are so amazing. Definitely every morning we have breakfast together at this table. Sometimes there’s crying, sometimes there’s bad moods, and there’s just crazy dance parties sometimes. It’s just such an amazing thing. I try to be here for every breakfast and every dinner and bedtime. And those are traditions, you know? Those are the real things that I think are hard when you’re working. But they’re also the things that build families. Those conversations, the family conversations about anything that’s happened during the day, or fidget spinners or, you know, the coolest toys, or whatever it is that we talk about. That is what’s going to build this family. And then being able to listen to their little problems now, because that’s what opens them up to share the bigger problems later.
Our traditions are the breakfast table, you know? Our traditions are the pick-up from school. It’s sort of like every day things that when you really look at them from a certain perspective are so amazing. Definitely every morning together we have breakfast at this table. Sometimes there’s crying, sometimes there’s bad moods, and sometimes there’s just crazy dance parties.
KB: You’re often described as “romantic” because of your and Ana’s history together and also because of your work. What does it mean to be a great partner raising kids together?
RG: That's the thing. It’s like, you have work, you have kids, but really the most important thing is your relationship with your partner. But often it's put into the third place in terms of priority. It just happens naturally. It's like, this will be all right without getting attention for a bit, and we've got to take care of the kids and we've got to get the work done right. But the reality is, that only lasts so long. Especially when we have three kids. From the time of pregnancy to the time of having the kid, and raising the kid, and other kids being born, and suddenly there's three... There's a time when you’re really strong partners but you have to be careful not to forget that you’re lovers too. Ana and I really have been making an effort to not forget that. Ever since Blanca has been bigger, we've had more time for each other and also there's more physicality to give because you don’t constantly having [a child] on you. So we've totally gotten to the point where that fire is on again.
KB: What’s the legacy that you want to leave for your kids and also for creatives? What do you want to be remembered for creatively? And what do you want to be remembered for when your kids speak of you?
RG: I don’t know, it’s not something that crosses my mind that much. The only thing I want is to be as good a dad as possible, to shower them with love every day, to give them discipline so they know what's right and wrong. Ana and I try to create an environment where all that can happen. That's all I really want.
For myself, for my work, for a legacy — I don’t know, that doesn't even cross my mind. I’m happy to wake up in the morning and do the work that I do. I’ve been able to do it for a long time now and there are people that like it—enough people that like it so that I’m able to keep doing it. That’s all I want. That makes me super happy. I'm sure there are a lot of people that have this drive and say ‘in 10 years I want to have 10 stores and I want to have that’… I don't think like that. I take opportunities as they present themselves. I'm never, never shy to take the next step, but I’m not that entrepreneur that's like, ‘OK now we’re going to go do this, we’re going to hire fifty more people…’ It’s not me, it's not in my mind, it's not in my DNA.